Fair - Minimalist - Unisex
Fair production in Europe, CO2 neutral shipping in grass boxes. We celebrate the generation that is committed to the environment and donate to social projects.
For a lifetime
All features for your baby can be designed variably and you can still use your bag or backpack long after the nappy changing time. The Cordura material is long lasting and resistant.
Minimalism is not a trend but a way of life. We don't care about flowers and owls on our bags but we love clear, authentic design.
"It can't be that parenting is all about mom-bashing, Netflix and constant consumption. Having kids can be so much fun."
Answers to the most frequently asked questions
You about us
I got Hugo when I was pregnant and immediately made him a hospital bag 😂
Since the little one was born, Hugo has been my daily companion - even when I'm out and about without my baby!
There is simply space for everything and no matter how much you have inside - you don't notice the weight!
I am a student and work as an educator. I am absolutely delighted with the backpacks and simply recommend one to everyone I know. They are practical, have a lot of space, water-repellent and just amazing! 😍 I love my Hugo.
My birthday wish was fulfilled and I finally received my Hugo a few weeks later. As a teacher and a mother with two kids, it can always be used individually. Thank you for this well thought out backpack.
Free delivery within Germany
We ship worldwide!
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