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SUMMER SALE: Save up to 22% on the Limited Collection 🔥
Dreamteam Special 💕 Greta & Basic diaper bag

18.232 Follower

Become part of the baddest parenting community ever.

"Anna and Oskar feels like a good friend who backs me up."

Literally with Hugo, who accompanies me through my versatile everyday life... but also with the feeling of being seen, understood and inspired in the different facets of my life as a mom of three & creative entrepreneur. Everyone needs a friend like that!"

Instagram Familie_Nachhaltigekeit in Kooperation mit Anna und Oskar


"The backpack from Anna und Oskar is simply one thing: super well thought out and thus also durable and versatile. My favorite detail: the bottom compartment. Simply because you always have your hands full when you have kids and so you don't have to put the backpack down, to be able to take out the purse. It's also great that it's so easy to clean."


"We like to turn our everyday life upside down and love to explore new places. The more minimalist we travel, the more important it is what we take with us. Hugo is perfect for that - because it adapts perfectly to all our life situations."


"A brand that really lives its values - and an ingenious diaper backpack that makes our everyday parenting easier. That's why Anna und Oskar is so special to me."


" On the search for the perfect everyday companion, there was only one answer for my community: Hugo! And what can I say, they were so right. Anna und Oskar is not just a label - At AundO you buy from the mother next door, a friend, you are part of a family."


"With my Hugo I associate the feeling of spontaneity & freedom. Just pack 1-2 things, grab your loved ones & let's go - plunge into the next new adventure 🫶"


"It doesn't get any better than Hugo! The backpack is so versatile and functional with all its cleverly positioned pockets and huge capacity, I wonder how I did it before? Oh yes: with a total lot of stuffing and rummaging. Just the best everyday companion!"


"I don't think we can do without Hugo anymore. He accompanies us on so many shoots, trips and day activities. We find the vision and idea behind Anna & Oskar just awesome! Not only because sustainability plays a big role for us as photographers, but because we share all the values of A&O and like to support such brands from the bottom of our hearts."


"I am so grateful that I became aware of Anna und Oskar. A brand that combines functionality, quality, design and sustainability - just wonderful! I am happy every day that Kalle accompanies my little daughter and me exploring the world - robust, practical & above all super cool. We love Kalle!"