TRUE STORY

You are peeing on a stick

You put it on a piece of toilet paper, pull up your underpants. You look at the time on your smartphone. It's probably nothing anyway. First brush your teeth, the electric toothbrush is on for two minutes. A careful look at the test. A pale second line appears.

Dude. You check the packaging to see if two lines really mean what they mean. Take a photo of the stick. Tears well up. The second line is now really clear. Your timer goes off. You look in the mirror and know: now life begins.

WE KNOW OUR VALUES

Everything we do is based on 3 principles:

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1. Community First

Naked Business means we're stripping off and showing you everything. And you get to have a say. On Instagram, we share everything from the idea to pricing to launch. Because – no bullshit – it's all about you 🥰

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2. Create and have fun

Perfectionism is so 2010, yuck yuck. We want joy! We love what we do and are always coming up with new ideas. At work, in our daily lives and especially together with our kids.

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3. Always support the good

We believe in giving. We are not interested in maximising profits and growing fast. Instead, we want to create lasting value and help shape society. We use our reach to promote our causes: diversity and female empowerment, and a sustainable family lifestyle.

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Our story

Becoming a parent is hardcore

It was the same for me. I never wanted to be like the other mums. Your whole life revolves around your child, you tie your hair up in a bun and walk around town with a Reisenthel basket, buying one useless baby accessory after another. Never. I sit down in front of my sewing machine watching a YouTube tutotial and creating my own diaper backpack.

WE MAKE DIAPER BACKPACKS

And so much more than that

Anna und Oskar is about parents. Or, to be more precise, about you. Our mission is to make your crazy everyday life a little more relaxed and to give you one thing above all, in addition to a pretty cool backpack for nappies: fun with being a parent! Yes, I know, it's all very exhausting and there are a thousand questions and worries and such, but hey, don't forget the best part: you're now a little family to someone! It's going to be great 😍

Anna und Oskar
@annaundoskar
@annaundoskar_official
Anna und Oskar

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