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It all started in 2017 with a black changing backpack, sewn on Caro's ALDI sewing machine. Hugo was born. We are now a small team with a common mission: take parents into account. We also have children and know how exhausting everyday life as a mom and dad can be sometimes. It's important to us that you don't lose yourself and that you stay true to your style and your values. This means: we develop high-quality, functional products that you can still use after the nappy change period.
Fair. Minimalist. Unisex.

The team

       Mareike Schlösser aus dem Creative Team



 Everything we do is based on 3 principles:


1. Community First:

You can follow every product development directly on Instagram, from the idea to the pricing to the launch. You can actively help determine what a backpack will look like in the end and what kind of features are important to you.   

2. Create and have fun

  We love what we do and always have new ideas. Perfectionism is out, we want to have a good time! At work, in our everyday life and above all together with our children.

3. Always support the good 

We believe in giving. We are not interested in profit maximization and rapid growth; instead, we want to create lasting values and help shape society. Every year we donate parts of our sales to social projects, keep production and shipping as sustainable as possible and use our reach to campaign for important topics: Diversity and female empowerment and of course a sustainable family lifestyle. 


The Hugo-Family
is waiting for you!

  In this group you are part of Anna and Oskar and you can have a direct influence through your ideas. At the same time it is a  second hand marketplace. Share your hacks with others, exchange ideas, go on the search or find yourself what you were searching for.

With our products we want to support a sustainable consumption. They are long lasting, versatile, especially after the first baby years and help you to produce  less rubbish.