This is the vibe
Hard, hardcore, parenting
You pee on a stick
Put it on a piece of toilet paper, pull up your slip. Check the clock on your smartphone. It's definitely nothing anyway. First brush your teeth, the electric one runs for two minutes. A cautious look at the test. A pale second line appears.
What the... You read the packaging to see if two lines really mean what they mean. You take a picture of the stick. Tears are running. The second line is now very visible. Your timer is ringing. You look at the mirror and you know: this is where life begins.
Parenting is hardcore
Was exactly the same for me. I never wanted to be like the other mummies. Everything focuses on the child, you tie yourself a bun and cross the city with your Reisenthel basket to buy more and more pointless baby stuff. Never. I sat in front of my sewing machine watching YouTube tutorials and built my own diaper backpack.
And so much more than that
Anna und Oskar care about parents. More precisely about you. Our mission is to make your crazy everyday life a bit more relaxed and to give you one thing in addition to a pretty cool diaper backpack: fun! Yes, I know, it's all super exhausting and a thousand of questions and fears and so on, but hey, don't forget the best part: you're a little family to someone now! This will be great 😍
Everything we do is based on 3 maxims:
1. Community First
Naked business means: we show you everything. And you can have a say. We share it all on Instagram, from the idea to pricing and finally the launch. Because - and that's really true - we're all about you 🥰
2. Create and have fun
Perfectionism is so oldschool, ugh ugh. We want joy! We love what we do and always have new ideas. At work, in our daily life and above all together with our kids.
3. Always support the good
We believe in giving. We are not interested in maximizing profits and rapid growth; instead, we want to create lasting values and help shape society. We use reach for our topics: diversity and female empowerment and a sustainable family lifestyle.
Hugo Family for #LeaveNoOneBehind
This year we give all our community power to the refugee families, the children and parents who have to leave their homes due to war and persecution. We have proven so many times that the Hugofamily can really make a difference together.
Together we want to collect 10.000 euros 😍 Can we do it together?
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