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Privacy policy

Data protection

Introduction and overview

This data protection declaration (version 03.09.2021-311824340) has  been written in order to explain you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws which personal data (short data) we as the responsible party - and the processors commissioned by us (e.g. providers) - process and will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In brief: We provide you with comprehensive information about the data that we process about you.

Data protection declarations usually sound very technical and use legal terms. However, this data protection declaration is intended to describe the most important things to you as simply and transparently as possible. That's why technical terms are explained in a reader-friendly manner and we use links and Graphics for fourther information. We are thus informing in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as they are often standard on the Internet when it comes to data protection. We hope you find the following explanations interesting and informative and maybe there is one or the other piece of information that you were not familiar with.
If you still have questions, we would like to ask you to contact the responsible body named below or in the imprimt, to follow the existing links and to look at further information on third-party websites. You can of course also find our contact details in the imprint.

Scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR, such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, online and offline. The scope of this data protection declaration includes:

  • all online presences (websites, online shops) that we operate
  • Social media appearances and email communication
  • mobile apps for smartphones and other devices

In a nutshell: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal bases

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online at EUR-Lex, the gateway to the EU -Right, under https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6 para. 1 sub. a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
  2. Contract (Article 6 para. 1 sub. b GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a sales contract with you, we need personal information in advance.
  3. Legal obligation (Article 6 para. 1 sub. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for bookkeeping. These usually contain personal data.
  4. Legitimate interests (Article 6 para. 1 sub. f GDPR): In the case of legitimate interests that do not restrict your basic rights, we reserve the right to process personal data. For example, we have to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Further conditions such as the taking of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually appear. If such a legal basis should be relevant, it will be shown at the appropriate point.

In addition to the EU regulation, national laws also apply:

  • In Austria is this the federal law for the protection of natural persons when processing personal data (Data Protection Act), Datenschschutzgesetzt, short DSG.
  • In Germany applies the Federal Data Protection Act, Bundesdatenschutzgesetzt, short BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection, you will find the contact details of the responsible person or office below:


Anna und Oskar GmbH
Managing director: Carolin Flender

Marburger Str. 9
57223 Kreuztal
Germany

Authorized to represent:
E-mail: support@anna-und-oskar.de
Phone: 02732-55 8 22 55
Imprint: https://anna-und-oskar.de/policies/legal-notice

Status: September 2021

Storage period

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases we are legally obliged to store certain data even after the original purpose no longer exists, for example for accounting purposes.

If you want your data to be deleted or if you revoke your consent to data processing, the data will be deleted as soon as possible and unless there is an obligation to store it.

Rights according to the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure that data is processed fairly and transparently:

  • According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If so, you have the right to receive a copy of the data and the following information:
    • for what purpose we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
    • how long the data will be stored;
    • the existence of the right to correction, deletion or restriction of processing and the right to object to processing;
    • that you can complain to a supervisory authority (links to these authorities can be found below);
    • the origin of the data, if we have not collected it from you;
    • whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
  • According to Article 16 GDPR, you have the right to correct your data, which means that we have to correct the data if you find errors.
  • According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you can request the erasure of your data.
  • According to Article 18 GDPR, you have the right to restriction of processing, which means that we are only allowed to save the data but not use it any further.
  • According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format on request.
  • According to Article 21 GDPR, you have a right of objection, which will result in a change in processing after enforcement.
    • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can object to the processing. We will then check as soon as possible whether we can legally comply with this contradiction.
    • If data is processed for direct marketing purposes, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing.
    • If data is processed to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
  • According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

In a nutshell: You have rights - do not hesitate to contact the person in charge listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to your supervisory authority.

The following local data protection authority is responsible for our company:

Nordrhein-Westfalen Datenschutzbehörde    (North Rhine-Westphalia data protection authority)

State commissioner for data protection: Bettina Gayk
Address: Kavalleriestraße 2-4, 40213 Düsseldorf
Telephone number.: 0049 / 02 11/384 24-0
Email address: poststelle@ldi.nrw.de
Website: https://www.ldi.nrw.de/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we process data in third countries. Processing of personal data in third countries like the USA, where many software manufacturers offer services and have their server locations, can mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may mean that data may not be processed and stored anonymously. Furthermore, US government authorities may have access to individual data. In addition, it may happen that the data collected is linked to data from other services from the same provider,in case you have a corresponding user account. If possible, we try to use server locations within the EU.

At the appropriate places in this data protection declaration, we will provide you with more detailed information about data transfer to third countries, if this applies.

Data processing security

In order to protect personal data, we have implemented both technical and organizational measures. Wherever possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks of "data protection by design and by default" and means that both software (e.g. forms) and hardware (e.g. access to the server room) always think about security and appropriate measures. We will go into specific measures below.

Communication

Communication summary
👥 Affected: anyone who communicates with us by phone, email or online form
📓 Processed data: e.g. telephone number, name, email address, entered form data. You can find more details on this under the type of contact used
🤝 Purpose: handling communication with customers, business partners, etc.
📅 Storage duration: duration of the business case and the statutory provisions
⚖️ Legal basis: Article 6 para. 1 sub. a GDPR (consent), Article 6 para. 1 sub. b GDPR (contract), Article 6 para. 1 sub. f GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed.

The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for the same length of time or for as long as required by law.

Affected people

The above-mentioned processes affect everyone who contacts us via the communication channels we have provided.

Telephone

When you call us, the call data is stored in pseudonymized form on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved for answering inquiries. The data will be deleted as soon as the business case has ended and legal requirements allow.

E-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone, ...) and data is saved on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements allow.

Online Forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an email address from us. The data will be deleted as soon as the business case has ended and legal requirements allow.

Legal bases

The processing of the data is based on the following legal bases:

  • Article 6 para. 1 sub. a GDPR (consent): You give us your consent to store ans process your data for the purposes of the business case;
  • Art. 6 para. 1 sub. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as the telephone provider or we have to provide the data for pre-contractual activities, such as the preparation of an offer, process;
  • Art. 6 para. 1 sub. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional manner. For this purpose, certain technical facilities such as e.g. e-mail programs, exchange servers and mobile network operators are necessary to be able to operate communication efficiently.

Cookies

Cookies summary
👥 Affected: visitors to the website
🤝 Purpose: depending on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Processed data: depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the respective cookie, can vary from hours to years.
⚖️ Legal basis: Article 6 apa. 1 sub. a, GDPR (consent), Article 6 apa. 1 sub. f, GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to save user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies save certain user data from you, such as language or personal page settings. When you call up our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as e.g. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses or trojans. Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152311824340-9
Purpose of use: Differentiation of website visitors
Expiry Date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Persistent cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website in different browsers.

Goal-oriented cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

Which data are processed?

Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the context of the following data protection declaration.

Storage duration of cookies

The storage duration depends on the respective cookie and is further specified under. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage duration yourself. You can manually delete all cookies at any time using your browser (see also “Right to object” below). Furthermore, cookies based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

Right of objection - how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called "cookie guidelines" have existed since 2009. It states that the storage of cookies is a consent requested from you (Article 6 para. 1 sub. a GDPR). Within the EU countries, however, there are still very different reactions to these guidelines.

For absolutely necessary cookies, even if you have not given your consent. exist legitimate interests (Article 6 para. 1 sub. f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this certain cookies are often absolutely necessary.

Unless absolutely necessary cookies are used, this will only be done with your consent. The legal basis for this is Article 6 para. 1 sub. a GDPR.

In the following sections you will be informed in more detail about the use of cookies.

Web hosting

Web hosting summary
👥 Affected: visitors to the website
🤝 Purpose: professional hosting of the website and security of operation
📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or at the respective web hosting provider used.
📅 Storage period: depending on the respective provider, but usually 2 weeks
⚖️ Legal basis: Article 6 para. 1 sub. f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one here). By domain we mean example.de or musterbeispiel.com.

When you want to view a website on a screen, you use a program called a web browser. You probably know some web browsers like Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser has to connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually done by the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser on your computer (desktop, laptop, smartphone) connects and while data is being transferred to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a period of time in order to ensure proper operation.

Why do we process personal data?

The purposes of data processing are:

  1. Professional hosting of the website and security of operation
  2. To maintain operational and IT security
  3. Anonymous evaluation of the access behavior to improve our offer and, if necessary, to prosecute claims

Which data are processed?

Even while you are visiting our website, our web server, that is the computer on which this website is saved, usually automatically saves data such as

  • the complete Internet address (URL) of the website called up (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=311824340)
  • browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
  • the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and Time
  • in files, the so-called web server log files

How long will data be stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by the authorities in the event of illegal behavior.

In a nutshell: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Art. 6 para. 1 sub. f GDPR to be able to trace attacks and claims from them if necessary.

ALL-INKL data protection declaration

We use ALL-INKL for our website, including a web hosting provider. The service provider is the German company ALL-INKL.COM - Neue Medien Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany. You can find out more about the data processed through the use of ALL-INKL in the data protection declaration at https://all-inkl.com/datenschutzinformationen/.

Web Analytics

Web Analytics Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: evaluation of visitor information to optimize the website
📓 Processed data: access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. In doing so, data is collected, which the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are created and made available to us as the website operator. Most tools also offer various test options. For example, we can test which offers or content are best received by our visitors. We are showing you two different offers for a limited period of time. After the test (so-called A / B test) we know which product or which content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best website on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and make sure that you feel comfortable on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

Which data are processed?

The exact data that is saved naturally depends on the analysis tools used. But as a rule, for example, what content you view on our website, which buttons or links you click, when you call up a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you click Visit website or which computer system you are using. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). For the purpose of tests, web analysis and web optimization, no direct data, such as your name, age, address or email address, is saved. All of this data is stored pseudonymized if it is collected. In this way, you cannot be identified as a person.

How long the respective data is stored always depends on the provider. Some cookies only save data for a few minutes or until you leave the website, other cookies can save data for several years.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent cookies from collecting data by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 sub. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 sub. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we recommend that you read our general data protection declaration on cookies. In order to find out exactly which data is stored and processed by you, you should read the data protection declarations of the respective tools.

Information on special web analytics tools can be found - if available - in the following sections.

Facebook-Pixel data protection declaration

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt from JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalized advertising) see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you the cookies that were set on a test page by integrating Facebook pixels. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6311824340-7
Purpose of use: This cookie uses Facebook to display advertising products
Expiry Date: After 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf
Purpose of use: This cookie is used so that Facebook pixels work properly
Expiry Date: After 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311824340-3
Value: Name of the Authors
Purpose of use: This cookie saves the text and the name of a user who leaves a comment, for example.
Expiry Date: After 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (URL des Autors)
Purpose of use: This cookie stores the URL of the website, which the user enters in a text field on our website
Expiry Date: After 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Authors' E-Mail-Address
Purpose of use: This cookie saves the email address of the user if he has made it known on the website
Expiry Date: After 12 months

Annotation:The cookies mentioned above relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.

We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing takes place mainly through Facebook pixels. This can lead to data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It can also happen that this data is linked to data from other Facebook services with which you have a user account.

If you want to learn more about Facebook's data protection, we recommend that you read the company's own data guidelines https://www.facebook.com/policy.php.

Facebook automatic extended comparison data protection declaration

We have also activated the automatic advanced matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed e-mails, names, gender, city, state, zip code and date of birth or telephone number as additional information to Facebook, provided that you have provided this data to us. This activation enables us to adapt advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: evaluation of visitor information to optimize the website
📓 Processed data: access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this below in this data protection declaration
📅 Storage period: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 sub. a GDPR (consent), Art. 6 para. 1 sub. f GDPR (legitimate interests)

What is Google Analytics

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better adapt our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we receive reports on your user behavior. These reports can include the following:

  • Target group reports: We use target group reports to get to know our users better and to know more precisely who is interested in our service.
  • Advertisement reports: Advertisement reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
  • Behavioral Reports: This is where we learn how you interact with our website. We can understand which route you take on our site and which links you click.
  • Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports, we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.

 

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

Which data is saved by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is saved together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted in the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data are stored for different lengths of time.

Identifications such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152311824340-5
Purpose of use: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.
Expiry Date: After 2 years

Name: _gid
Value: 2.1687193234.152311824340-1
Purpose of use:The cookie is also used to differentiate between website visitors
Expiry Date: After 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose of use: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry Date: After 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose of use: The cookie has a token with which a user ID can be obtained from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiry Date:after 30 seconds up to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose of use: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry Date: After 2 years

Name: __utmt
Value: 1
Purpose of use: The cookie is like _gat_gtag_UA_ used to throttle the request rate.
Expiry Date: After 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose of use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry Date: After 30 minutes

Name: __utmc
Value: 167421564
Purpose of use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser again.
Expiry Date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose of use: The cookie is used to identify the source of the traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.
Expiry Date: After 6 months

Name: __utmv
Value: not specified
Purpose of use: The cookie is used to save custom user data. It is updated every time information is sent to Google Analytics.
Expiry Date: After 2 years

Annotation:This list cannot claim to be complete, as Google changes the choice of their cookies again and again.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. Heatmaps show exactly those areas that you click on. In this way we get information about where you are “on the way” on our site.

Session duration: Google defines the session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate Bounce rate: We are talking about a jump if you only view one page on our website and then exit our website again.

Account statement: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Further data are contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding to your favorites. The list is not intended to be exhaustive and is only used as a general guide to data storage by Google Analytics.

How long and where will the data be stored?

Google has distributed your servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

At Universal Analytics Properties, Google Analytics has set a standardized retention period for your user data of 26 months. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five variants available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

In addition, there is also the option that data is only deleted if you no longer visit our website within the period selected by us. In this case, the retention period is reset every time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. Use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on under https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 sub. a, GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 sub. f, GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Google uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, para. 2 and 3, GDPR). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We hope that we have been able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. The demographics and interests reports include age, gender, and interests. This enables us - without being able to assign this data to individual persons - to get a better picture of our users. You can find out more about the advertising functions on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can use the activities and information of your Google account under “Settings for advertising” https://adssettings.google.com/authenticated end with the checkbox.

Google Analytics add-on for data processing

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

E-Mail Marketing

Email Marketing summary
👥 Affected: newsletter subscribers
🤝 Purpose: direct marketing via email, notification of systemically relevant events
📓 Processed data: data entered during registration, but at least the e-mail address. You can find more details about this in the email marketing tool used.
📅 Storage duration: duration of the subscription
⚖️ Legal basis: Art. 6 para. 1 sub. a, GDPR (consent), Art. 6 para. 1 sub. f, GDPR (legitimate interests)

What is Email Marketing?

To keep you up to date, we also use email marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. News or general information about a company, product or service is sent by email to a specific group of people who are interested in it.

If you want to participate in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and submit it. However, it can also happen that we ask you for your title and name so that we can write to you personally.

Basically, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail via which you confirm the newsletter registration. This ensures that you own the e-mail address and that nobody has registered with a third-party e-mail address. We or a notification tool we use log each individual registration. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of the confirmation of registration and your IP address are saved. In addition, a log is also made when you make changes to your saved data.

Why do we use email marketing?

Of course, we want to stay in contact with you and always present you with the most important news about our company. To do this, we use e-mail marketing - often just referred to as “newsletters” - as an essential part of our online marketing. If you agree to this or if it is legally permitted, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term “newsletter” in the following text, we mainly mean e-mails that are sent regularly. Of course, we don't want to bother you in any way with our newsletter. That is why we really strive to offer only relevant and interesting content. You can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional mailing tool for our email marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our corporate goals.

Which data are processed?

If you become a subscriber to our newsletter via our website, you confirm your membership in an e-mail list by e-mail. In addition to your IP address and email address, your title, name, address and telephone number can also be saved. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing information is voluntary, but failure to provide information will mean that you will not be able to use the service. In addition, information about your device or your preferred content can also be saved on our website. For more information on how data is stored when you visit a website, see the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of the data processing

If you unsubscribe from our e-mail / newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at the time. We are only allowed to process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual request for deletion at any time. If you object to your consent permanently, we reserve the right to save your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your email address.

Right to object

You can cancel your newsletter subscription at any time. All you have to do is revoke your consent to subscribe to the newsletter. This normally only takes a few seconds or one or two clicks. Most of the time, you will find a link at the end of every email to unsubscribe from the newsletter. If you really can't find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent on the basis of your consent (Article 6 para. 1 sub. a, GDPR). This means that we are only allowed to send you a newsletter if you have actively registered for it beforehand. If necessary, we can also send you advertising messages on the basis of Section 7 (3) UWG, provided you have become our customer and have not objected to the use of your email address for direct mail.

Information on special e-mail marketing services and how they process personal data can be found - if available - in the following sections.

Online Marketing

Online Marketing Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: evaluation of visitor information to optimize the website.
📓 Processed data: access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. You can find more details about this in the online marketing tool used
📅 Storage period: depending on the online marketing tools used
⚖️ Legal basis: Article 6 para. sub. a, GDPR (consent), Article 6 para. 1 sub. f, GDPR (legitimate interests)

What is Online Marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we operate online marketing. Mostly it is about online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data help us to only really show our content to those people who are also interested, and on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in our offer. We are aware that this is not possible without conscious measures being taken. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and that also use data to always provide suggestions for improvement. This enables us to target our campaigns more precisely to our target group. The purpose of these online marketing tools used is ultimately to optimize our offer.

Which data are processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data are stored in cookies (small text files), for example. With the help of this data, we can not only place advertising in the traditional way, but also present our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and save data from you accordingly. The named cookies store, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came to us from. Technical information can also be saved. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we can also determine your location, we can also save and process this.

Your IP address is saved in a pseudonymised form (i.e. shortened). Clear data that directly identify you as a person, such as your name, address or e-mail address, are only saved in pseudonymised form as part of the advertising and online marketing process. We cannot identify you as a person, we have only saved the pseudonymized, saved information in the user profiles.

Under certain circumstances, the cookies can also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) can also be saved in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

With all of the advertising tools we use that store your data on their servers, we only ever receive summarized information and never data that makes you identifiable as an individual. The data only shows how well-placed advertising measures worked. For example, we can see what measures have induced you or other users to come to our website and purchase a service or product there. Based on the analyzes, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested people.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted after you leave the website, others may be stored in your browser for a number of years. In the respective data protection declarations of the individual providers, you will usually find detailed information about the individual cookies that the provider uses.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing up to the point of revocation remains unaffected.

Since cookies can usually be used with online marketing tools, we also recommend our general data protection declaration on cookies. In order to find out exactly which data is stored and processed by you, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 sub. a, GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through online marketing tools.

We also have a legitimate interest in measuring online marketing measures in anonymised form in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Art. 6 para. 1sub. f, GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

You will find information on special online marketing tools - if available - in the following sections.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Processed data: access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed
📅 Storage period: conversion cookies usually expire after 30 days and do not transmit any personal data
⚖️ Legal basis: Article 6 para. 1 sub. a, GDPR (consent), Article 6 para. 1 sub. f, GDPR (legitimate interests)

What is Google Ads Conversion Tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, which data is stored and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an active visitor. This always happens when you click on our ad and then take another action, such as visiting our website. With the conversion tracking tool from Google we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is saved by Google Ads conversion tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain is saved on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data from the most important cookies for Google's conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311824340-3
Purpose of use: This cookie saves every conversion that you make on our site after you have come to us via a Google ad.
Expiry Date: After 3 months

Name: _gac
Value:1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose of use:This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry Date: After 3 months

Annotation: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be refined and improved with the help of Google Analytics. For advertisements that Google shows in different places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we can see which advertising measures were well received.

How long and where will the data be stored?

At this point we want to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option of opting out of Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only the personalized advertisements.

Legal basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 sub. a, GDPR (consent) the legal basis for the processing of personal data as it can occur when it is collected by Google Ads Conversion Tracking.

We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 sub. f, GDPR (legitimate interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.

Google also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Google uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, para. 2 and 3, GDPR). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_en.

If you would like to find out more about data protection at Google, we recommend the general data protection declaration from Google: https://policies.google.com/privacy?hl=en

Payment provider

Payment provider Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: to enable and optimize the payment process on our website
📓 Processed data: data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details on this with the payment provider tool used.
📅 Storage period: depending on the payment provider used
⚖️ Legal basis: Art. 6 para 1 sub. b, GDPR (performance of a contract)

What is a payment provider?

We use online payment systems on our website that enable us and you to have a secure and smooth payment process. Among other things, personal data can also be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. This method can be used by any user who has an active online banking account with a PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and take advantage of our offers. We know that your time is valuable and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

Which data are processed?

The exact data that is processed naturally depends on the respective payment provider. Basically, however, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are saved. This is the necessary data to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, can also be saved. Most payment providers also store your IP address and information about the computer you are using.

The data is usually stored and processed on the payment providers' servers. We as the website operator do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, it can happen that payment providers forward data to the appropriate body. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right to have data deleted or corrected at any time, for example. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. We keep the accounting documents belonging to a contract (invoices, contract documents, account statements, etc.) for 10 years (Section 147 AO) and other relevant business documents for 6 years (Section 247 HGB) after they arise.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact the person responsible for the payment provider used. You can find contact details either in our specific data protection declaration or on the website of the relevant payment provider.

You can delete, deactivate or manage cookies that payment providers use for their functions in your browser. This works in different ways depending on which browser you are using. Please note, however, that the payment process may then no longer work.

Legal basis

So we offer to handle contractual or legal relationships (Art. 6 para. 1 sub. b, RGPD) in addition to the conventional banks / credit institutions, other payment service providers. In the data protection declarations of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) you will be given a detailed overview of data processing and data storage. In addition, you can always contact those responsible if you have any questions about data protection-related topics.

You can find information on the special payment providers - if available - in the following sections.

American Express Privacy Policy

We use American Express, a global financial services provider, on our website. The service provider is the American Express Company. For the European area, the company American Express Europe S.A. (Avenida Partenón 12-14, 28042, Madrid, Spain).

American Express processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

American Express uses standard contractual clauses approved by the EU Commission (= Art. 46 para. 2 and 3, GDPR). These clauses oblige American Express to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_en.

You can find out more about the data that are processed by using American Express in the Privacy Policy https://www.americanexpress.com/en-gb/company/legal/privacy-centre/privacy-principles/.

Mastercard Privacy Policy

We use the payment service provider Mastercard on our website. The service provider is the American company Mastercard Inc. The company Mastercard Europe SA (Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium) is responsible for the European region.

Mastercard also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Mastercard uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Mastercard to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can find out more about the data processed by using Mastercard in the Privacy Policy https://www.mastercard.de/de-de/datenschutz.html.

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European region.

PayPal processes data, among others, in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

PayPal uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, para. 2 and 3, GDPR). These clauses oblige PayPal to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_en.

You can find out more about the data processed through the use of PayPal in the Privacy Policy https://www.paypal.com/en/webapps/mpp/ua/privacy-full.

Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for the European region.

Visa also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Visa uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, para. 2 and 3, GDPR). These clauses oblige Visa to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_en.

You can find out more about the data processed through the use of Visa in the Privacy Policy https://usa.visa.com/legal/privacy-policy.html.

Stripe Privacy Policy

Stripe Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize the payment process on our website
📓 Processed data: data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details on this under in this data protection declaration
📅 Storage period: data will be stored until the collaboration with Stripe is terminated
⚖️ Legal basis: Art. 6 para. 1 sub. b, GDPR (contract processing), Art. 6 para. 1 sub. a, GDPR (consent)

What is Stripe?

We use a payment tool from the American technology company and online payment service Stripe on our website. Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible for customers within the EU. This means that if you choose Stripe as your payment method, your payment will be processed via Stripe Payments. In doing so, data required for the payment process is forwarded to Stripe and stored. In this data protection declaration we give you an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.

The technology company Stripe offers payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our webshop. Stripe takes care of the entire payment process. A big advantage of Stripe is that you never have to leave our website or the shop during the payment process and the payment is processed very quickly.

Why do we use Stripe for our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and take advantage of our offers. We know that your time is valuable and that payment processing in particular must therefore work quickly and smoothly. In addition to our other payment providers, we have found a partner in Stripe who guarantees secure and fast payment processing.

What data does Stripe store?

If you choose Stripe as your payment method, your personal data will also be transmitted to Stripe and stored there. This is transaction data. These data include the payment method (i.e. credit card, debit cards or account number), bank code, currency, the amount and the date of payment. In the case of a transaction, your name, your email address, your billing or shipping address and sometimes your transaction history can also be transmitted. These data are necessary for authentication. Furthermore, Stripe can also record your name, address, telephone number and your country in addition to technical data about your device (such as IP address) for fraud prevention, financial reporting and in order to be able to offer its own services in full.

Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies that have nothing to do with the Stripe company. The data can, however, be forwarded to internal departments, a limited number of external Stripe partners or to comply with legal regulations. Stripe also uses cookies to collect data. Here is a selection of cookies that Stripe can set during the payment process:

Name: m
Value: edd716e9-d28b-46f7-8a55-e05f1779e84e040456311824340-5
Purpose of use: This cookie appears when you select the payment method. It saves and recognizes whether you are accessing our website via a PC, tablet or smartphone.
Expiry Date: After 2 years

Name: __stripe_mid
Value: fc30f52c-b006-4722-af61-a7419a5b8819875de9311824340-1
Purpose of use: This cookie is required to carry out a credit card transaction. To do this, the cookie saves your session ID.
Expiry Date: After a year

Name: __stripe_sid
Value: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe
Purpose of use: This cookie also stores your ID and is used by Stripe for the payment process on our website.
Expiry Date: After the session

How long and where will the data be stored?

Personal data are generally stored for the duration of the service provision. This means that the data will be stored until we terminate the cooperation with Stripe. However, in order to fulfill the legal and official obligations, Stripe can also store personal data for the duration of the service provision. Since Stripe is a global company, the data can also be stored in every country where Stripe offers services. In this way, data can also be stored outside of your country, for example in the USA.

How can I delete my data or prevent data storage?

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact the Stripe team https://support.stripe.com/contact/email to contact.

Cookies that Stripe use for their functions can be deleted, deactivated or managed in your browser. This works in different ways depending on which browser you are using. Please note, however, that the payment process may then no longer work. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

So we offer to handle contractual or legal relationships (Art. 6 para. 1 sub. b, GDPR) In addition to the conventional bank / credit institutions, also the payment service provider Sofortüberweisung. The successful use of the service also requires your consent (Art. 6 para. 1 sub. a, GDPR) , as far as the approval of cookies is necessary for the use.

Stripe also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Stripe uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, para. 2 and 3, GDPR). These clauses oblige Stripe to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_en.

We have now given you a general overview of the processing and storage of data by Stripe. 

Instant transfer Data Protection Declaration

Instant transfer Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize the payment process on our website
📓 Processed data: data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found below in the privacy policy
📅 Storage period: data is stored within the legal retention period
⚖️ Legal basis: Art. 6 para. 1 sub. c, GDPR (legal obligation), Art. 6 para. 1 sub. f, GDPR (legitimate interests)

What is an "instant transfer"?

We offer the "Sofortüberweisung" payment method from Sofort GmbH for cashless payments on our website. Sofort GmbH has been part of the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.

If you choose this payment method, personal data will also be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.

Sofortüberweisung is an online payment system that enables you to place an order via online banking. The payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. This method can be used by any user who has an active online banking account with a PIN and TAN. Only a few banks do not yet support this payment method.

Why do we use "instant transfer" on our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use "instant transfer" as a payment system.

Which data is saved by "instant transfer"?

If you make an immediate transfer via the Sofort / Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company's servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft credit line cover the payment amount. In some cases, a check is also carried out to determine whether immediate transfers have been made successfully in the last 30 days. In addition, your user identification (such as user number or contract number) is collected and stored in abbreviated ("hashed") form and your IP address. BIC and IBAN are also saved for SEPA transfers.

According to the company, no other personal data (such as account balances, sales data, credit limits, account lists, mobile phone numbers, authentication certificates, security codes or PIN / TAN) are collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After the successful payment you will be redirected to our thank you page. The following three cookies are set here:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7311824340-5
Purpose of use: This cookie stores your session ID.
Expiry Date: After ending the browser session

Name: User[user_cookie_rules]
Value: 1
Purpose of use: This cookie stores your consent to the use of cookies.
Expiry Date: after 10 years

Name: _ga
Value: GA1.2.69759879.1589470706
Purpose of use: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors. This is a Google Analytics cookie.
Expiry Date: After 2 years

Annotation: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.

How long and where will the data be stored?

All data collected are stored within the legal retention period. This obligation can last between three and ten years.

Klarna / Sofort GmbH only tries to save data within the EU or the European Economic Area (EEA). If data is transferred outside of the EU / EEA, data protection must comply with the GDPR and the country must be subject to an adequacy decision by the EU.

How can I delete my data or prevent data from being saved?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. To do this, you can simply contact the company's data protection team by emailing datenschutz@sofort.com.

You can manage, delete or deactivate any cookies that Sofortüberweisung uses in your browser. This works in different ways depending on your preferred browser. The following instructions show how to manage cookies in the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

So we offer to handle contractual or legal relationships (Art. 6 para. 1 sub. b, GDPR) In addition to the conventional bank / credit institutions, also the payment service provider Sofortüberweisung. The successful use of the service also requires your consent (Art. 6 para. 1 sub. a GDPR) , as far as the approval of cookies is necessary for the use.

If you want to learn more about the data processing by the "instant transfer" of the company Sofort GmbH, we recommend the data protection declaration at https://www.sofort.de/datenschutz.html.

Social Media

Social Media Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: presentation and optimization of our services, contact with visitors, interested parties, etc., advertising
📓 Processed data: data such as telephone numbers, e-mail addresses, contact data, data on user behavior, information about your device and your IP address.
You can find more details on this with the respective social media tool used.
📅 Storage period: depending on the social media platforms used
⚖️ Legal basis: Art. 6 para. 1 sub. a, GDPR (consent), Art. 6 para. 1 sub. f, GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, if you click a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. With our social media presence, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is saved and processed through your use of a social media channel is primarily used to carry out web analyzes. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions about your interests can be made with the help of the evaluated data and so-called user profiles can be created. In this way, it is also possible for the platforms to present you with customized advertisements. For this purpose, cookies are usually set in your browser, which save data on your usage behavior.

As a rule, we assume that we will remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of a related agreement. The essence of the agreement is then given below for the platform concerned.

Please note that when you use the social media platforms or our built-in elements, your data can also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to easily claim or enforce your rights with regard to your personal data.

Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or who you follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data that is collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to the data processing, you should read the respective data protection declaration of the company carefully. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or if you want to assert corresponding rights.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. In order to find out exactly which data is stored and processed by you, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 sub. a, GDPR). In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 sub. f, GDPR) saved and processed in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

You can find information on special social media platforms - if available - in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as customer data, data on user behavior, information about your device and your IP address.
More details can be found below in the privacy policy.
📅 Storage period: until the data is no longer useful for Facebook purposes
⚖️ Legal basis: Art. 6 para. 1 sub. a, GDPR (consent), Art. 6 para. 1 sub. f, GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.

If your data is collected and forwarded via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our mutual commitments were also set out in a publicly available agreement https://www.facebook.com/legal/controller_addendum anchored. It states, for example, that we must clearly inform you about the use of Facebook tools on our site. We are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.

In the following we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to call them just Facebook tools. These include:

  • Facebook-Pixel
  • social plug-ins (such as the "Like" or "Share" button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integration
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technologies and services

With these tools, Facebook expands services and has the option of receiving information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show users appropriate advertising, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. In this way, Facebook can create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyzes give us a better insight into how you use our services, website or products. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

Which data are saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called "hashing" takes place before customer data is transmitted to Facebook. This means that a data record of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact details, "event data" are also transmitted. "Event data" means the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact details. This enables Facebook to offer better personalized advertising. After the already mentioned comparison process, Facebook will delete the contact data again.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where will the data be stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on "Your Facebook information" in the left column.

3) Now click “Deactivate and Delete”.

4) Now select "Delete account" and then click on "Next and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. This works in different ways depending on which browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Art. 6 para. 1 sub. a, GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 sub. f, GDPR) saved and processed in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the Facebook cookie policy.

Facebook also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46, para.  2 and 3, GDPR). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_en.

We hope that we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines on https://www.facebook.com/about/privacy/update.

Instagram Privacy Policy

Instagram Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as data on user behavior, information about your device and your IP address.
More details can be found below in the privacy policy.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 sub. a, GDPR (consent), Art. 6 para. 1 sub. f, GDPR (legitimate interests)

What is Instagram

We have built in Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit our website that has an integrated Instagram function, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

Instagram is one of the most famous social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. Our advertisements are only given to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) installed, your browser automatically connects to the Instagram servers. In doing so, data is sent to Instagram, saved and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the above-mentioned "event data" are also transmitted. Facebook - and consequently Instagram - understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. That means: if you have an Instagram account or www.instagram.com have visited, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have dealt intensively with data processing by Instagram, we cannot say exactly which data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). Our test assumes that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose of use: It is very likely that this cookie will be set for security reasons to prevent falsification of inquiries. However, we could not find out more precisely
Expiry Date: After a year

Name: mid
Value: “”
Purpose of use: Instagram sets this cookie in order to optimize its own services and offers inside and outside of Instagram. The cookie defines a unique user ID
Expiry Date: After the end of the session

Name: fbsr_311824340124024
Value: not specified
Purpose of use:This cookie saves the log-in request for users of the Instagram app
Expiry Date: After the end of the session

Name: pipes
Value: ATN
Purpose of use: This is an Instagram cookie that guarantees functionality on Instagram
Expiry Date: After the end of the session

Name: url
Value: “{”194.96.75.33”:1901}:1iEtYv:Y833k2_UjKvXgYe311824340”
Purpose of use: This cookie is used by Instagram for marketing purposes
Expiry Date: After the end of the session

Annotation: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where will the data be stored?

Instagram shares the information received between the Facebook companies with external partners and with people with whom you connect worldwide. The data processing takes place in compliance with the own data guideline. For security reasons, among other things, your data is distributed on Facebook servers around the world. Most of these servers are in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you have to delete your Instagram account permanently.

And this is how the deletion of the Instagram account works:

First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the website, click on "Manage Your Account" and then on "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and therefore will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a little differently depending on your browser. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 sub. a, GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 sub. f, GDPR) saved and processed in fast and good communication with you or other customers and business partners. We only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

Instagram and Facebook also process data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46, para. 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_en.

We have tried to give you the most important information about data processing by Instagram. on https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data guidelines.

Pinterest Privacy Policy

Pinterest Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as data on user behavior, information about your device, your IP address and search terms.
More details can be found below in the privacy policy.
📅 Storage period: until Pinterest no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 sub. a, GDPR (consent), Art. 6 para. 1 sub. f, GDPR (legitimate interests)

What is Pinterest

On our site we use buttons and widgets from the social media network Pinterest, the company Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA. For the European area, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) responsible for all aspects of data protection.

Pinterest is a social network that specializes in graphic representations and photographs. The name is made up of the two words "pin" and "interest". Users can exchange ideas about various hobbies and interests via Pinterest and view the respective profiles with pictures openly or in defined groups.

Why do we use Pinterest?

Pinterest has been around for a few years now and this social media platform is still one of the most visited and valued platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for beautiful and interesting images. That is why we are of course also represented on Pinterest and want to put our content in the limelight away from our website. The data collected can also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.

Which data is processed by Pinterest?

So-called log data can be saved. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example, when you click the save or pin button), search history, date and time of the request and cookie and device data. If you interact with an embedded Pinterest function, cookies that save various data can also be set in your browser. Most of the above-mentioned log data, preset language settings and clickstream data are stored in cookies. Pinterest understands clickstream data to be information about your website behavior.

If you have a Pinterest account yourself and are logged in, the data collected via our site can be added to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. Here you can see an exemplary selection of cookies that are then set in your browser.

Name: _auth
Value: 0
Purpose of use: The cookie is used for authentication. For example, a value such as your “username” can be stored in it
Expiry Date: After a year

Name: _pinterest_referrer
Value: 1
Purpose of use: The cookie stores that you came to Pinterest via our website. So the URL of our website is saved
Expiry Date: After the end of the session

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Purpose of use: The cookie is used to log into Pinterest and contains user IDs, authentication tokens and time stamps
Expiry Date: After a year

Name: _routing_id
Value: “8d850ddd-4fb8-499c-961c-77efae9d4065311824340-8”
Purpose of use: The cookie contains an assigned value that is used to identify a specific routing destination
Expiry Date: After a day

Name: cm_sub
Value: denied
Purpose of use: This cookie stores a user ID and the time stamp
Expiry Date: After a year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165311824340-1
Purpose of use: It is very likely that this cookie will be set for security reasons to prevent falsification of inquiries. However, we could not find out more precisely
Expiry Date: After a year

Name: sessionFunnelEventLogged
Value: 1
Purpose of use: We have not yet been able to find out more information about this cookie
Expiry Date: after a day

How long and where will the data be stored?

Pinterest basically stores the data collected until it is no longer needed for the purposes of the company. As soon as data storage is no longer necessary, for example to comply with legal regulations, the data is either deleted or anonymized so that you can no longer be identified as a person. The data can also be stored on American servers.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with embedded Pinterest elements, we also recommend our general data protection declaration on cookies. In order to find out exactly which data is stored and processed by you, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 sub. a, GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 sub. f, GDPR) saved and processed in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tool if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

Pinterest also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Pinterest uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Pinterest to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_en.

We have tried to provide you with the most important information about data processing by Pinterest. 

Audio & Video

Audio & Video Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as contact details, data on user behavior, information about your device and your IP address can be saved.
More details can be found below in the corresponding data protection texts.
📅 Storage period: data are generally stored as long as they are necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 sub. a, GDPR (consent), Art. 6 para. 1 sub. f, GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements into our website so that you can, for example, watch videos or listen to music / podcasts directly via our website. The content is provided by service providers. All content is also obtained from the respective servers of the provider.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or view the respective content on our website.

If you use audio or video elements on our website, your personal data can also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course we want to give you the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of just giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This extends our service and makes it easier for you to access interesting content. In addition to our texts and images, we also offer video and / or audio content.

Which data are stored by audio & video elements?

When you visit a page on our website that has an embedded video, for example, your server connects to the server of the service provider. In doing so, your data will also be transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party provider or not. This usually includes your IP address, browser type, operating system and other general information about your device. Most providers also collect information about your web activity. This includes the duration of the session, the bounce rate, which button you clicked or via which website you use the service. All of this information is mostly stored via cookies or pixel tags (also known as web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out which data is stored and processed in the data protection declaration of the respective provider.

Duration of the data processing

You can find out exactly how long the data is stored on the third-party provider's servers either further below in the data protection text of the respective tool or in the provider's data protection declaration. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on the third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted after you leave the website, others may be stored in your browser for a number of years.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing up to the point of revocation remains unaffected.

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. You can find out more about the handling and storage of your data in the data protection declarations of the respective third party providers.

Legal basis

If you have consented that your data can be processed and stored using integrated audio and video elements, this consent is the legal basis for data processing (Art. 6 para. 1 sub. a, GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 sub. f, GDPR) saved and processed in fast and good communication with you or other customers and business partners. We only use the integrated audio and video elements if you have given your consent.

Spotify Privacy Policy

We use Spotify, a tool for music and podcasts, on our website. The service provider is the Swedish company Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden. 

YouTube Privacy Policy

YouTube Privacy Policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: Data such as contact details, data on user behavior, information about your device and your IP address can be saved.
You can find more details on this below in this data protection declaration.
📅 Storage period: data are generally stored as long as they are necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 sub. a, GDPR (consent), Art. 6 para. 1 sub. f, GDPR (legitimate interests)

What is youtube

We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Different data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we want to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels in the world. So that we can display videos on our website, YouTube provides a code excerpt that we have built into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

Which data is saved by YouTube?

As soon as you visit one of our pages that has a YouTube video integrated, YouTube sets at least one cookie that saves your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile with the help of cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Further data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y311824340-1
Purpose of use: This cookie registers a unique ID in order to save statistics of the videos seen
Expiry Date: After the end of the session

Name: PREF
Value: f1 = 50,000,000
Purpose of use: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website
Expiry Date: After 8 months

Name: GPS
Value: 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location
Expiry Date: After 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose of use: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video)
Expiry Date: After 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311824340-
Purpose of use: This cookie is used to create a profile about your interests. The data is used for personalized advertisements
Expiry Date: After 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: The cookie saves the status of a user's consent to the use of various Google services. CONSENT is also used for security in order to check users and to protect user data from unauthorized attacks
Expiry Date: After 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose of use: This cookie is used to create a profile about your interests. This data helps to display personalized advertising
Expiry Date: After 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALLl6aL…
Purpose of use: This cookie stores information about your login data
Expiry Date: After 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose of use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests
Expiry Date: After 2 years

Name: SID
Value: oQfNKjAsI311824340-
Purpose of use: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form
Expiry Date: After 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose of use: This cookie stores information about how you use the website and which advertisements you may have seen before visiting our site.
Expiry Date: After 3 months

How long and where will the data be stored?

The data that YouTube receives and processes from you is stored on Google's servers. Most of these servers are in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=en see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are saved by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) saved in your Google Account will be saved until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser so that Google deletes or deactivates cookies. This works in different ways depending on which browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Legal basis

If you have consented that your data can be processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 para. 1 sub. a, GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 sub. f, GDPR) saved and processed in fast and good communication with you or other customers and business partners. We only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

YouTube also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_en.

Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about the handling of your data, we recommend the data protection declaration at https://policies.google.com/privacy?hl=en.

All texts are copyrighted.

Source: Created with the Privacy generator by AdSimple